HOW TO USE PANTONE FOR FASHION DESIGN
The Pantone for Fashion and Home Palette, formerly known as the Textile palette, consists of 2,100 unique colors, printed on either paper or dyed on cotton fabric. These books and guides allow textile and fashion designers to match colors, create color palettes, and then specify those colors to apparel manufacturers.
WHAT IS PANTONE?
Pantone is a standardized system for matching colors, that utilizes a specifically designed numbering system for identifying colors. By using Pantone system, manufacturers can easily identify colors needed by designers. For example, there are yellow-based greens and blue-based greens, saturated and desaturated tints, lighter and darker tones. It is hard to communicate the exact hue by simply describing it. As a result, Pantone serves to enable efficient communication.
WHY DO THEY USE IT?
Many designers develop a set of colors, called palette, which become part of their brand identity. Colour palette plays an important role in delivering your artistic vision, so it is a good idea to start collecting your favorite colors too. Think of Valentino and vibrant reds pop up in mind. Discount Universe is known for its energetic neon hues. Those signature colors are carefully kept in brands’ unique palettes and repeatedly used in their consecutive collections. In order to stay consistent, they record Pantone values for the colors, so they can reproduce the same hues when working with textiles later.
HOW DOES IT WORK?
Pantone doesn’t sell ink of specific color, it does describe how to mix the right proportions of tints to yield that hue. So basically, its numerical values tell textile printing machine how to mix tints so it produces those exact color (s) that you want.
WHAT DOES THAT PANTONE CODE MEAN?
Fortunately, nothing that you have to memorize? The Pantone for Fashion and Home colors are identified by two digits, followed by a dash, four digits, and then a suffix. One of the special features with the fashion and home palette is that its colors have proper names?
For example, Pantone 19-1664 could be identified as follows:
Color Name Suffix
Pantone 19-1664 TP True Red TP=Textile Paper (Old suffix, replaced by TPX)
Pantone 19-1664 TPX True Red TPX=Textile Paper eXtended
Pantone 19-1664 TC True Red TC=Textile Cotton
Pantone 1901664 TCX True Red TCX*=Textile Cotton eXtended
*In the newer versions of the PANTONE FASHION + HOME product line, the paper edition product carries a suffix of TPX = textile paper edition, extended range. The cotton editions carry a suffix of TCX = textile, cotton edition, extended range. This is to differentiate the latest product from older editions.
HOW TO USE PANTONE COLOUR GUIDE?
This simple example shows how the Pantone color guide is used.
1) A fashion designer is designing a skirt. She looks through a Pantone Fashion + Home Color Guide until she finds the blue color she likes.
2) She really likes Pantone 18-3943 TCX Blue Iris. It has perfect temperature and saturation for her design.She wants it to be the primary color for the whole collection.
3) As a fabric choice, the designer picks a blend of silk and cotton. She orders the fabric from the manufacturer, sending a Pantone color chip for exact color reference.
4) A dying machine looks up the color the designer specified (Pantone 18-3943 TCX Blue Iris) in the Pantone formula guide and specifies that color on the job ticket.
5) When designer receives the fabric, it matches the color of her original design.
WHAT IS THE COLOUR OF THE YEAR?
Annually, Pantone declares its colors of the year. Two times a year the company hosts, in a European capital, a secret gathering of representatives from various countries’ color standards groups. After two days of debates, they pick a color for the next year. In 2016 they released two colors. The results of the meetings are published then in Pantone View, which fashion designers, home decor firms, and many other consumer-oriented companies buy to guide their designs and planning for future products.
HOW TO CONVERT PHOTOSHOP COLOUR TO TCX?
Well, this question might sound slightly wrong to a graphic designer, but, nevertheless, its answer can be really handy. So, no matter whether you simply pick the colors in Photoshop or render your sketch digitally, you need to pick PANTONE color swatch in “Swatches” window as shown below.
Then, pick the color that you want to convert to TCX and double-click on it. You will get the window with its Swatch Name. Copy the name.
Now open myPANTONE X-Ref.
In Line 1, pick “PANTONE CMYK Coated” to match the swatch that you’ve picked in Photoshop.
Next, in Line 2, find the color that you copied just before.
In Line 3, pick “Fashion, Home + Interior”.
Voilà! Now you have Pantone color chip for textiles with number 17-1450 TCX.
Did you know that the orange that Hermes is so memorable for resulted from a shortage of packaging material? The orange paperboard was all that was available during WWII, so they had no other options for their boxes. From Poison Green to Jet Black (salut, Coco!), the book offers an interesting perspective on fashion’s use of colors through the last century.